College of Veterinary Medicine

01 — Problem

The college needed a newsletter to steward its donors at scale. I was tasked with developing it from scratch.

02 — Process

I focused on few yet long-form stories revealing the person behind the gift. 

We named the newsletter 'Tailwind' to signal forward movement. Its design was simple and evocative.

With an open rate of 62.66% and a click rate of 11.59%, we exceeded the industry average by a wide margin.