El Eskimo

01 — Problem

El Eskimo needed to promote a new restaurant location in Galerias Santo Domingo, the largest shopping mall in Nicaragua.

02 — Process

How could they stand out in such a crowded place? We tapped into its decades-long tradition with a billboard bridging the past and the future.

0

Publicity besides billboard

4 days

Project turnaround

2.5X

Projected customers