01 — Problem
The "dollars up, donors down" trend afflicts the entire non-profit industry, Gies College of Business being no exception.
We needed to find a way to grow our donor base.
02 — Process
We decided to launch a crowdfunding campaign focused on the Gies promise: Business on Purpose.
Donors, alumni, and staff used every platform at their disposal to share a single message:
Help us shape tomorrow's purposeful business leaders.
03 — Results
We bucked the industry trend and exceeded our fundraising goals by a long stretch.
$80K
Raised in the campaign
+134%
Of 100 Donor Goal