I was tasked with writing four interview articles about entrepreneurs in the coffee, fintech, art, and pastry industries. They all had different promotion needs.
02 — Process
To capture their unique stories, I got to know them before writing a single word. We texted on WhatsApp, talked on the phone, and eventually had in-depth interviews.
03 — Results
Three articles topped the most-read list, we doubled our audience reach on Instagram and reached a new demographic with Brazilian readers.
